Why AB InBev Is Betting Big on Zero-Alcohol Beer

AB InBev CEO Michel Doukeris joins Brian Sozzi inside Madison Square Garden for a wide-ranging conversation on the future of beer, zero-alcohol growth, the World Cup, the Olympics, consumer behavior, and where the company is finding its next phase of growth.

Doukeris discusses the rise of Michelob Ultra Zero, how AB InBev is shifting from acquisition-led growth to organic brand growth, why sports remain central to the company’s strategy, and how consumer trends like wellness, affordability, energy drinks, and ready-to-drink beverages are shaping the alcohol industry.

Plus, Doukeris shares leadership lessons from more than 30 years at AB InBev and how he thinks about resilience, decision-making, and long-term growth.

Chapters:
00:00 Inside Msg With AB Inbev’s CEO
01:17 Michelob Ultra Zero and Non-Alcoholic Beer Growth
03:17 AB Inbev’s Next Era Of Growth
05:06 Building Global Beer Brands
07:11 Supply Chains, Farms, And Beer Production
09:00 World Cup And Olympics Strategy
12:40 How AB Inbev Creates Hit Marketing Campaigns
17:46 Energy Drinks And Beyond-Beer Growth
20:32 How Younger Consumers Are Changing Drinking Habits
22:33 GLP-1s, Wellness, And Affordability
26:26 Leadership, Resilience, And Decision-Making
30:53 Does The CEO Still Drink Beer Every Day?

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