Ferrari has a secret point system that has customers spending millions before being able to buy its most high end car. CNBC’s Robert Frank breaks down how that system works.
Chapters:
0:00 Introduction
0:19 Buying a Ferrari
1:22 Point system
2:00 Potential risks
Reporting by: Robert Frank
Senior Producer: Nick Robertson
Senior Managing Producer: Tala Hadavi
Edited by: Tim Hurt
Additional Footage: Getty Images, Ferrari
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course – How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#cnbc
#ferrari
#luxurycars
How Ferrari’s Secret Point System Has Customers Spending Millions
source
