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Home Videos

What Will TV Look Like In 3 Years?

DeFi Daily News by DeFi Daily News
August 17, 2026
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Media executives, including Jimmy Pitaro, Chris Winfrey, Anjali Sud and Jeff Zucker, share their predictions about what the TV market will look like three years from now with CNBC’s Alex Sherman and Lillian Rizzo.

Chapters:
0:00 Introduction
1:22 In three years, will we have hit a floor on cable TV subscribers?
2:41 What’s one thinkg that will become a TV industry standard that doesn’t exist today?
4:22 Will there be a major government action to prevent a Big Tech company from getting bigger in the entertainment industry?
6:01 Are we in a sports ratings bubble?
8:34 What is another service you think will gain significant market share?

Produced, Shot and Edited by Devan Burris
Reported and Hosted by Alex Sherman and Lillian Rizzo
Senior Managing Producers: Shawn Baldwin and Jordan Smith
Senior Director of Video: Lindsey Jacobson
Animation by: Jason Reginato
Additional Camera by: Rowan Buck
Additional Footage: Getty Images

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

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What Will TV Look Like In 3 Years?

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Tags: best tv 2026digital trends youtubeDisneyEntertainmentlive sportsmedianetflixRokuStreamingtvYears
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