rewrite this title Glassbox Acquires Business Monitoring and Analytics Specialist Anodot – Finovate

Digital experience analytics company Glassbox has acquired anomaly detection and business monitoring firm Anodot. Terms of the deal were not available.

Glassbox will integrate Anodot’s engine into its platform to help businesses monitor and better understand customer behavior.

Founded in 2014 and headquartered in Virginia, Anodot made its Finovate debut at FinovateEurope 2022 in London.

Digital experience analytics provider Glassbox announced its acquisition of Anodot, a provider of real-time anomaly detection and business monitoring. Terms of the acquisition were not disclosed.

The integration of Anodot’s engine will enable Glassbox to detect more granular shifts in user behavior in order to spot patterns across digital experiences. This will help the firm identify a range of behaviors that could impact the business, providing early warning of potential customer friction, system underperformance, or conversion declines. These insights will help product, UX, DevOps, and analytics teams make informed decisions and provide them with the built-in workflow integrations they need to accelerate response times.

“As enterprises increasingly rely on digital channels to engage customers, Glassbox has become essential for understanding and shaping customer behavior,” Glassbox CEO Guy Perry said. “By integrating Anodot’s advanced anomaly detection into our platform, we’re enabling customers to automatically uncover and proactively react to even the smallest shifts in user behavior. This acquisition reinforces our commitment to helping our customers deliver exceptional, frictionless digital experiences at scale.”

Glassbox’s acquisition is the first big move for Perry, who joined the company as CEO last month. Perry was previously CEO and president of trade finance software company Surecomp and, before that, held senior leadership roles at NCR Global and Motorola Solutions. In his appointment announcement, Perry underscored Glassbox’s “world-class technology, deep expertise, and truly customer-centric culture” and the firm’s ability to “redefine how organizations turn digital insights into meaningful outcomes.”

Headquartered in London and founded in 2010, Glassbox offers an AI-driven platform that captures, analyzes, and optimizes user interactions across digital channels. The company’s technology helps organizations enhance digital experiences for customers, boost brand loyalty, and improve revenue growth. Glassbox provides 100% user session capture, real-time alerts, and AI-powered insights to help companies detect and resolve customer pain points, ensure accessibility, and fight fraud.

Anodot made its Finovate debut at FinovateEurope 2022 in London. At the conference, the Ashburn, Virginia-based company demonstrated its business monitoring platform that uses AI to continuously monitor and correlate payments activity and business performance. Helping identify revenue-critical issues—from processes that are creating an unacceptable level of customer friction to anomalous behavior that is potentially fraudulent—the platform provides real-time actionable alerts and forecasts to reduce detection time by as much as 80%.

Earlier this year, Anodot announced that it had formed a new business unit, Umbrella, dedicated to the company’s cloud cost management platform. Designed to meet the needs of managed service providers (MSPs) and multi-divisional enterprises, the Umbrella Cloud Cost Management Platform leverages AI and business analytics to give companies visibility into their cloud and software-as-a-service (SaaS) spend.

Photo by Daniel Watson

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