rewrite this title Philips' New Roku TV Sets a Mood With Its Iconic Ambilight Feature

Philips’ latest Roku TV models, starting at $229, feature the company’s signature Ambilight technology, which projects light on the wall behind them.

The Ambilight Roku Smart TV range includes four models: 43-inch ($229), 50-inch ($259), 55-inch ($329) and 65-inch ($389). 

The Roku TVs use LED lighting built into the back to project colors matching the on-screen visuals. This is supposed to reduce eyestrain and increase immersion. It’s a popular concept that’s since been adopted by products such as the Govee TV Backlight, which uses LED strips and a camera.

The Philips LED TVs feature a 4K UHD resolution with HDR10 support, and include four HDMI ports (with eARC) and 802.11ac Wi-Fi. They include the Roku operating system, the Roku Channel, Howdy, Backdrops and hundreds of apps. The remote is not mentioned, but it’s likely to be a variation on the Voice Remote.

Earlier this year, Philips debuted another collaboration with the streaming giant, the first Roku TV with an OLED screen, though it wasn’t an Ambilight model. Philips’ first Ambilight TVs were released around 20 years ago.

The Philips Roku TV featuring Ambilight TV is a Sam’s Club exclusive, and according to the website, it will be available on Oct. 9.