John Ternus became Apple’s chief executive on September 1. Eight days later, he walked on stage to unveil the company’s first foldable phone. Here is the whole “Surprise and Shine” event in seven minutes.
Apple spent the introduction attacking everyone who reached foldables first. Rivals have built phones that “just feel like two phones awkwardly stuck together,” it said, with movies “boxed in by oversize black bars.” The iPhone Duo opens to a 7.6-inch display, the largest ever on an iPhone. Also announced: iPhone 18 Pro and Pro Max with a 48MP Fusion main camera and variable aperture, AirPods 5, and Apple Watch Series 12 and Ultra 4.
Featuring:
John Ternus, Chief Executive Officer, Apple
Kaiann Drance, Vice President of iPhone Product Marketing, Apple
Dave Pakula, Vice President of Hardware Engineering, Apple
Deidre Caldbeck, Senior Director of Apple Watch and Health Product Marketing, Apple
Molly Anderson, Vice President of Industrial Design, Apple
Steve Lemay, Vice President of Human Interface, Apple
Greg Joswiak, Senior Vice President of Worldwide Marketing, Apple
Timestamps
0:00 John Ternus opens with iPhone 18 Pro
0:41 The biggest camera change in years
1:27 AirPods 5 and the best open-ear noise cancellation
2:25 Apple Watch Series 12 and Ultra 4
2:50 A heart rate reading every five seconds
4:03 Why Apple decided to build a foldable
5:19 iPhone Duo
6:31 The largest iPhone display ever made
#Apple #iPhoneDuo #AppleEvent #Foldable #YahooFinance
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