rewrite this title Mastercard and 9dcc Launch NFT-Linked Apparel for Arnold Palmer Golf Tournament – Decrypt

Web3 luxury fashion brand 9dcc has teamed up with Mastercard for a limited edition apparel series at the PGA Tour’s Arnold Palmer Invitational in Bay Hill, Florida. 

The limited edition collection, called the Pass to Priceless: Bay Hill Capsule, will allow Mastercard cardholders at the four-day event to select from nine curated items ranging from $10 to $50. A selection of items are also available for purchase for U.S. residents only at passtopriceless.9dcc.xyz. 

“I think people are beginning to expect more, and this is a way to connect more with your truest fans and your biggest followings,” pseudonymous 9dcc founder gmoney told Mastercard.

Purchasers of items from the Bay Hill Capsule can connect more by interacting with 9dcc’s stitched-in NFC chips. After purchase, buyers can tap their phones to the chips to be rewarded with a digital collectible, a twin of their physical item on the Ethereum scaling network Polygon that may provide them with exclusive access to teased “priceless possibilities” in the future. 

The label recently sold out its “Black Box” drop in December, offering a mix of digital and physical rewards while rewarding one lucky user with a CryptoPunk NFT valued around $139,000 at the time.

“We’re building the infrastructure for a future where every physical product is a portal—to experiences, to communities, and to commerce itself,” gmoney told Decrypt about the Arnold Palmer Invitational drop. “Partnering with a household global name like Mastercard allows us to showcase how Networked Product technology isn’t just about digital assets, but about fundamentally reimagining how brands and consumers connect in the physical world.”

Mastercard has a long history with blockchain and crypto, debuting a debit card with popular EVM wallet MetaMask while pushing forward its fusion of traditional banking and blockchain with its Multi-Token Network.

The payments giant is the presenting sponsor of the Arnold Palmer Invitational, which will run from March 6-9 in Bay Hill, Florida at the Bay Hill Club and Lodge. 

All proceeds from the purchase of 9dcc’s Bay Hill Capsule will be provided to the Arnold and Winnie Palmer Foundation, which provides educational opportunities for youth and protects natural lands.

Edited by Andrew Hayward

Editor’s note: This story was updated after publication to add comment from gmoney.