Toyota and Honda have been called boring brands – sometimes even by company insiders. But a combination of reliability, disciplined production and pricing help them hold their value better than just about any other brand. The same is true of their luxury divisions Lexus and Acura. CNBC digs into how they got here and explores what could knock them off the podium.
Chapters:
01:18 Introduction – Why Toyota and Honda have the highest resale values
01:27 Chapter 1 – Standout brands
02:55 Chapter 2 – Selling without incentives
07:50 Chapter 3 – Production discipline
10:59 Chapter 4 – Risks
Producer: Robert Ferris
Editor: Andrea Miller
Animation: Mallory Brangan
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Toyota, Honda, Acura, Lexus
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Why Used Toyotas And Hondas Are So Expensive
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