Why Target Is Betting Big On Babies

Target has lost customers, sales and part of its reputation as a fun and trendy retailer since its 2021 peak. The company is now trying to win back shoppers and gain market share by focusing on baby products. Target has been rolling out ‘baby boutiques’ (can you just check if we do single quotes or double quotes?) in select stores across the country, with more planned for the future. These boutiques feature premium baby items and let parents test out car seats, strollers and other gear in person. Will it be enough to regain consumer loyalty? Melissa Repko spoke with Target’s Chief Merchant, Cara Sylvester and visited a store in Clifton, New Jersey to learn more.

Produced and Shot by: Natalie Rice
Reporting by: Melissa Repko
Edited by: Andrea Miller
Animation: Jason, Reginato, Emily Park
Managing Producer: Juhohn Lee
Additional footage: Getty Images, Target

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Why Target Is Betting Big On Babies

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