Despite a massive slowdown in EV adoption, Ford Motor is continuing to move forward with its next generation of EVs. Ford’s continued confidence, albeit at lower and slower rate than it previously projected, comes from its “Universal Electric Vehicle,” or UEV platform, which the company has developed from a clean-sheet design. Ford’s goal for UEV is to be profitable and cost-competitive with global EV leaders from China and Tesla. The UEV is expected to be critical to Ford transforming its Model e EV unit from billions of dollars in annual losses to breakeven by 2029. The company has said its future EVs will be profitable within a year of launching. The first planned product based on the UEV is a roughly $30,000 midsize pickup truck for the U.S. market next year, followed by a family of vehicles underpinned by the platform.
Produced by: Juhohn Lee
Reporting by: Michael Wayland
Camera by: Andrew Evers
Edited by: Natalie Rice
Senior Director of Video: Lindsey Jacobson
Additional Footage: Ford
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Ford’s $5 Billion Bet On Winning The EV War
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