As the threat of tariffs linger, one American retail company is especially well-positioned should the Trump administration move forward after the April 9 pause: Bath and Body Works. After seeing a significant spike in sales during the pandemic, the perfume and candle seller’s sales have gradually declined over the past few years. 2025 is the first time in a few years that the company is forecasting positive net sales growth. CNBC’s Ryan Baker explores why investors are keeping an eye on Bath and Body Works.
Chapters
0:00 Introduction
1:00 Chapter 1: Competitive advantage
3:10 Chapter 2: A profitable model
4:45 Chapter 3: Stock considerations
Produced and edited by: Ryan Baker
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Christina Locopo
Production Support by: Jordan Smith
Additional Footage: Getty Images
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course – How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#cnbc
#perfume
#candles
#handsantizer
Why Bath And Body Works Is One Step Ahead Of Trump’s Tariffs
source
