Americans are buying less groceries; unit sales were flat most of 2025 and declined about 2% year over year in most months since February 2026, according to data from Bain & Company and NielsenIQ shared exclusively with CNBC. CNBC’s Brandon Gomez has the details on what that means for retailers as this trend is likely to continue unless other financial pressures ease.
Credits:
Produced and Edited by: Natalie Rice
Reporting by: Brandon Gomez
Animation: Jason Reginato, Emily Park
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
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Why Americans Are Buying Less Groceries
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