What Chipotle CEO’s move to Starbucks means for coffee giant

Starbucks (SBUX) stock is surging Tuesday following the announcement that Chipotle’s (CMG) CEO Brian Niccol will be taking over as Starbucks’ new chief executive, replacing Laxman Narasimhan.
BTIG managing director Peter Saleh joins Market Domination to discuss the potential impact of this leadership change on Starbucks’ future.
Saleh expresses confidence in Niccol’s appointment, noting he has “a lot of experience to bring with him.” Saleh adds, “I can’t think of many other great leaders to lead this company.” However, he cautions that the turnaround won’t be immediate, as improvements are needed in several areas of Starbucks’ business, including its operations in China, US throughput, and loyalty program.
“He’s got a lot of work to do, but I think he’s the right fit for this company at this time,” Saleh states.
Highlighting Niccol’s successful tenure at Chipotle, Saleh points to key areas of investment that contributed to that company’s turnaround, including the “Chipotlanes” drive-thrus, national advertising, and digital and loyalty program enhancements.
“These are things that Starbucks already has, so he’s gonna take it to the next level at Starbucks,” Saleh tells Yahoo Finance.
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