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‘Very demure’: Trademark battle brewing over viral TikTok phrase | LiveNOW from FOX

DeFi Daily News by DeFi Daily News
September 3, 2024
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‘Very demure’: Trademark battle brewing over viral TikTok phrase | LiveNOW from FOX
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Jools Lebron, a Chicago-based content creator, gained fame when her “very demure, very mindful” catch phrase went viral.

The quote was quickly embraced by other influencers, celebrities and politicians but when Jools went to trademark the phrase, she learned someone had beat her to it.

A man reportedly filed an intent to trademark for use in marketing, advertising and promotion.

Despite the timing of the trademark applications, Alexandra Roberts, a law and media professor at Northeastern University, says that Lebron can still challenge the trademark

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Tags: battlebrewingdemureFOXjools lebronjools lebron tiktokjools lebron trademarkjools lebron very demureLiveNOWNewsphraseTIKTOKtiktok joolstiktok viral phraseTrademarktrademark very demureunited statesvery cuteseyvery demurevery mindfulViralviral newsviral tiktokwhat is very cuteseywhat is very demurewhat is very mindful
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