#wwe #ufc #tko #sportsbusiness
TKO President and COO Mark Shapiro has helped oversee one of the biggest transformations in sports and entertainment. In this episode of Power Players, Yahoo Finance Executive Editor Brian Sozzi sits down with Shapiro to talk about the explosive growth of WWE, UFC, PBR, live events, sports media rights, and the future of fan experiences.
#wrestling #mma #business #espn #leadership
Chapters
00:00 Mark Shapiro’s career journey begins
02:44 Working with Bob Costas and ESPN
06:19 How to build a career in media today
13:32 Where great business ideas come from
18:26 Why PBR keeps growing
22:20 The business behind WWE and WrestleMania
27:58 UFC Freedom 250 at the White House
32:18 Trump’s relationship with UFC
33:39 What Mark Shapiro learned at Six Flags
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