rewrite this title TAPP Engine and Envestnet Team Up for Goals-Based Investing – Finovate

Wealthech solutions provider TAPP Engine has teamed up with wealth management and financial planning platform Envestnet.

Courtesy of the partnership, TAPP Engine will integrate Envestnet’s ActivePassive ETF model portfolios into its digital investing platform.

TAPP Engine made its Finovate debut at FinovateSpring 2025. Envestnet most recently demoed its technology at FinovateFall 2021 in New York.

Embedded wealthtech solutions provider TAPP Engine will offer Envestnet’s ActivePassive ETF model portfolios as part of a new partnership announced late last week. TAPP Engine will integrate these portfolios into its digital investing platform to enable credit unions and banks to offer a more customized, goals-based investing experience to their members and customers.

TAPP Engine currently offers self-directed brokerage accounts, goals-based automated investing, fractional share investing, commission-free equity trading, digital account opening and onboarding, single sign-on (SSO) integration with digital banking platforms, integrated custody and clearing services, as well as investor education and financial wellness tools and resources. Integrating Envestnet’s portfolios will provide greater personalization, enhance the overall digital investing experience, and enable TAPP Engine to bring innovative wealth management solutions to more community financial institutions.

“Our mission has always been to help financial institutions deliver modern digital wealth experiences that strengthen member relationships and support long-term financial wellness,” President of TAPP Engine Securities and TAPP Engine Advisors Mark Guglielmo said. “Working with Envestnet allows us to help credit unions and community banks deliver a more customized, goals-based investing experience that keeps the member’s financial journey connected to the institution they trust most.”

The partnership between Envestnet and TAPP Engine comes at a time of growing consumer expectations when it comes to digital investing: namely, that digital investing should be as straightforward and seamless as online banking. Making Envestnet’s ETF portfolios available through TAPP Engine’s platform will enable community financial institutions to deliver the kind of customized digital investing experience that supports financial wellness and drives long-term engagement.

Envestnet’s ActivePassive ETF portfolios are a hybrid investment product that combines both active and passive ETF management strategies into a single portfolio framework. This framework includes passive components such as low-cost, index-tracking ETFs to provide core market exposure along with active components in the form of actively managed ETFs that pursue outperformance via strategic selection and market timing. These portfolios are popular among many investors because they combine the stability and predictability of core holdings with the potential for outperformance and the ability to navigate market volatility.

“For decades, Envestnet has helped shape how advisors think about combining active and passive investing to build better portfolios,” Group Head of Investment Management at Envestnet Erik Preus said. “This collaboration brings that investment discipline to TAPP Engine, giving credit unions and community banks access to institutional-quality ETF portfolios grounded in rigorous research and disciplined portfolio construction. It reflects our belief that sophisticated investment capabilities should be accessible to more institutions and, ultimately, to more investors.”

An alum of both Finovate and our developer conference, FinDEVr, Envestnet made its most recent Finovate appearance at FinovateFall 2021 in New York. The company’s adaptive platform offers interconnected wealth management and financial planning solutions, as well as access to model portfolios, tax management, and high-net-worth consulting. Envestnet has $7 trillion in platform assets and its technology is used by more than a third of all financial advisors across leading banks, wealth managers, brokerages, and RIAs.

Founded in 2021 and headquartered in Quincy, Massachusetts, TAPP Engine made its Finovate debut at FinovateSpring 2025. At the conference, the wealthtech firm demonstrated how its platform enables financial institutions to embed modern wealth solutions directly into their offerings. TAPP Engine’s turnkey microservices infrastructure solutions include end-to-end wealth management services for investing, cash management, custody, and clearing. The company’s platform supports multi-custodian integrations across equities, ETFs, options, and tokenized assets. Tosin Osunsanya is Founder and CEO.

Photo by Towfiqu barbhuiya on Unsplash

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