Rivian Is Betting Big On This $45K SUV

Rivian’s share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a midsize SUV for $45,000. Founder and CEO, RJ Scaringe, gives CNBC’s Robert Ferris an exclusive look at the new, more affordable electric vehicle, hoping to turn the company around and compete with the likes of Tesla.

Chapters:
1:37 Chapter 1 – Launching a new EV brand
4:00 Chapter 2 – Rivian R2
6:26 Chapter 3 – All in on autonomy
9:21 Chapter 4 – R3 and expansion plans
10:55 Chapter 5 – Challenges

Produced, Shot and Edited by: Andrew Evers
Reporter: Robert Ferris
Senior Director of Video: Jeniece Pettitt
Supervising Producer: Tala Hadavi
Animation: Emily Park
Additional Footage: Getty Images, Rivian

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Rivian Is Betting Big On This $45K SUV

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