Consumers are flocking to online resale marketplace StockX to find the latest and greatest offerings from vintage sneakerheads, streetwear sellers, and all other sorts of collectors. StockX CEO Scott Cutler sits down with Brad Smith on Wealth! to discuss trends in the resale space and what they are indicating about consumer behavior heading into the holiday shopping season. “We’re obviously in a challenging macro environment, but I think things are positive going forward. We’ve had four years of interest rates increasing inflation, and now I think as consumers are looking forward, it’s much more optimistic,” Cutler says. Cutler calls the state of the resale market as “super dynamic,” noting tremendous shifts in market share in 2024. “And you see this also reflected in the public markets. On the one side, you’ve got the challenges associated with Nike (NKE), which has really been driven by restocks, oversupply, [and] a lack of innovation. But if you look at the price performance in the resale markets as well as market share gains, where is it happening? Adidas (ADDYY), Asics (ASCCY), Deckers (DECK), which is Hoka and Uggs, and Crocs (CROX).” Cutler says that StockX reflects the dynamics of the resale market in its digital marketplace, with resellers “finding opportunities between wholesale and retail” to offer attractive prices for buyers. “In the catalog of StockX, we’ve got hundreds of thousands of product pages across multiple categories in sneakers, shoes, electronics, collectibles, apparel, [and] accessories. And so I think if you’re a seller, you’re really looking for those opportunities for products that you really think customers will be positioned to buy,” he tells Yahoo Finance.
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