rewrite this title Quantum Metric Launches Felix Agentic to Help Firms Turn Insights into Action – Finovate

Digital analytics platform Quantum Metric launched its Felix Agentic solution this week.

The new offering analyzes digital experiences to uncover critical insights, explain behavioral changes, and quantify business impacts.

Founded in 2015 and headquartered in Colorado Springs, Colorado, Quantum Metric won Best of Show in its Finovate debut at FinovateEurope 2021.

Quantum Metric, which won Best of Show at FinovateEurope 2021, unveiled its Felix Agentic solution this week. Built inside Quantum Metric, Felix Agentic is an autonomous insight engine that analyzes digital experiences to reveal critical insights, explain changes, and quantify impacts across workflows and KPIs.

One challenge for organizations looking to use agentic systems is having the requisite deep, contextual data to operate reliably at scale. Even those organizations that have the data they need face hurdles when it comes to transforming that data into actionable insights. Felix Agentic offers a range of features to help convert complex customer behavior and other signals into clear insights about how that behavior is impacting the business. This enables companies to uncover potential areas of friction or complexity that are inhibiting revenue growth or creating customer churn.

These features include Felix Chat, an agentic conversational interface that delivers instant, quantified answers to queries involving customer experience and behavior analysis, performance and operational metrics, business impacts, product and feature insights, and more. Felix Chat takes analytics beyond basic AI copilots and represents a growing shift toward natural language, insight-first interactions with enterprise data. Felix Agentic also provides AI agents to automatically monitor, analyze, and alert users to opportunities that can improve key business metrics. Working in the background, Felix Agentic’s AI agents provide a transition away from dashboards that ‘report’ change to intelligent systems that ‘explain’ change.

Felix Agentic also features an in-UI assistant, or Copilot, that enables users to build and update dashboards, metrics, and cards directly within their workflow using natural language. The Copilot enables users to ask for contextual explanations about changes in behavior, why those changes matter, and the size of the impact.

“For years, teams have relied on insights and dashboards alone to understand what happened,” Quantum Metric noted on its LinkedIn page this week. “Felix Agentic changes that with intelligent, proactive guidance that helps teams prioritize what matters and drive impact faster.”

Quantum Metric won Best of Show in its Finovate debut at FinovateEurope 2021, and returned later the same year for FinovateSpring. The company’s technology helps banks differentiate their digital experience, enhance digital adoption, and boost internal efficiency. With use cases for product, engineering, customer support, marketing, and UX teams, Quantum Metric’s digital analytics platform helps companies capture data, uncover the “why” behind customer behavior, and take insight-driven action.

Quantum Metric began 2026 with significant momentum. The company noted that 2025 was its strongest expansion year to date, including its best performance growth yet in the EMEA region. Quantum Metric also announced that Felix AI adoption had reached 25% of its largest enterprise customers, with deployments evolving from pilot programs to core operations. With financial services companies such as Western Union and Bank of Montreal among its customers—as well as 20% of the Fortune 500—Quantum Metric today captures high-fidelity experience insights from approximately half of the world’s Internet users.

Founded in 2015, Quantum Metric is headquartered in Colorado Springs, Colorado. Mario Ciabarra is CEO.

Photo by Peter Wang on Unsplash

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