rewrite this title PayPal Acquires Cymbio for Agentic Commerce Capabilities – Finovate

PayPal has acquired Cymbio to accelerate its push into agentic commerce, adding marketplace and drop-ship automation capabilities that help merchants sell across AI-driven channels like Microsoft Copilot and Perplexity.

The deal builds on an existing partnership between the two players, which first teamed up in October 2025.

The acquisition reinforces PayPal’s broader ambitions in agentic commerce.

PayPal just acquired drop-ship and marketplace automation platform Cymbio for an undisclosed amount. The move fits with PayPal’s push into agentic commerce, as Cymbio’s payment orchestration platform helps brands sell across agentic channels, including Microsoft Copilot and Perplexity.

Financial terms of the deal, which is expected to close later this year, were undisclosed.

PayPal’s acquisition comes three months after PayPal first partnered with Cymbio to launch agentic commerce services, a suite of solutions to help merchants attract customers in an AI-powered commerce environment.

“PayPal has established itself as a leading commerce partner for merchants looking to sell within top AI platforms,” said PayPal Executive Vice President and General Manager of Small Business and Financial Services Michelle Gill. “Acquiring Cymbio’s technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants. By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today.”

Cymbio was founded in 2015 and is headquartered in Tel Aviv. The company’s marketplace and social commerce automation platform facilitates collaboration between brands and retailers by automating processes such as product listing, inventory management, pricing, order fulfillment, and returns. Cymbio connects to 800 brands’ and retailers’ internal systems to enable strong collaborations that can be scaled quickly. The company has raised $35 million from investors including PayPal Ventures, and counts Balmain, Reebok, Abercrombie & Fitch, New Balance, Steve Madden, and Fabletics among its customers.

Once the deal is finalized, PayPal will use Cymbio to power Store Sync, one of PayPal’s agentic commerce services that allows merchants’ product data to be discoverable within AI channels. Store Sync drops orders to merchants’ existing fulfillment and management systems. The system allows the merchant to remain the merchant of record and retain customer relationships and control over their brand.

As a pioneer in fintech, PayPal is seeking to be an early mover in agentic commerce as well. In late 2025, the company rolled out agentic commerce services to help merchants connect product catalogs and checkout experiences to AI platforms like Perplexity. PayPal has also collaborated with AI ecosystem partners such as OpenAI to support instant checkout via the Agentic Commerce Protocol. It is clear that the company is seeking a top spot in the agentic commerce battlefield.

Photo by Julio Lopez

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