Listen and subscribe to The Big Idea with Elizabeth Gore on Apple Podcasts, Spotify, or wherever you find your favorite podcast.
Scaling a business isn’t always sweet, but this baker-turned-CEO has perfected the recipe.
This week on The Big Idea with Elizabeth Gore, Baked By Melissa CEO & Co-Founder Melissa Ben-Ishay joins the show to answer the question: How do I decide where to sell first – online, wholesale, or retail? Since its founding in 2008, Baked By Melissa has sold over 500 million cupcakes online and in its 11 retail stores. Ben-Ishay shares her story of launching her bite-sized cupcake shop and offers top insight on how entrepreneurs can remain authentic while scaling their businesses to brick-and-mortar and beyond.
Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.
For more of The Big Idea videos, please visit: https://finance.yahoo.com/videos/series/big-idea/
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