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Bringing more personalized financial products and services to consumers is one of the great promises of enabling technologies like AI. It is also increasingly recognized as one of the best ways for banks, credit unions, and other financial services providers to differentiate their offerings from rivals—including those from Big Tech and Big Retail.
At FinovateEurope 2026 earlier this year, I spoke with Gregor Bierent, CEO of NF Innova, about how the company helps traditional banks embrace digital transformation through their innovative platform, FinTense. In our conversation, Bierent discussed the power of FinTense’s digital banking score, the importance of micro-personalization, and how AI-driven solutions can enhance customer experience and boost banking efficiency.
“We see that there is more and more drive and demand for banking to become more unique (and personalized). No matter which bank you’re working with, banking for private individuals or for the small and microenterprises, what we see is that user experience needs to be individual … Your banking needs are different from mine. You like different colors. You have different ways of finding something, of clicking and navigating. This is where personalization—or micropersonalization—kicks in.”
Gregor Bierent is a veteran C-level executive with a track record of growing and improving business in the international information technology and services industry. With a background in consulting, digital strategy, and enterprise software, Bierent has a demonstrated history in providing strong leadership and driving both revenue and profitability. He joined NF Innova as CEO in 2021.
NF Innova, a Noventiq company, helps banks achieve their digital transformation objectives. The firm’s FinTense digital banking platform enables incumbent banks to enhance customer engagement across all digital touchpoints, automate customer-facing processes, and adopt other innovations to better compete with fintechs and challenger banks. The company recently demonstrated its technology at FinovateEurope 2024, presenting its personalized banking experience module. Founded in 2015, NF Innova is headquartered in Belgrade, Serbia.
Photo by Kelly
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