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January isn’t just another month — it’s when you set the foundation for the year ahead. The New Year, New You Mystery Collection is designed to inspire you every day, whether you’re setting resolutions, collecting for joy, or seeking that spark of motivation to make 2025 the best year yet.
Opening a box from the New Year, New You Mystery Collection is a one-of-a-kind experience, combining inspiration and collectibility. Each Mini Box includes:
One Pin: Featuring one of 12 iconic VeeFriends characters or the ultra-exclusive VeeFriends Iridescent Pin, which features the Very, Very, Very, Very Lucky Black Cat. Pins come in 6 rarities, including the debut of the Rainbow rarity.One Keychain: VeeFriends’ first-ever character keychains! These 5 colorful designs let you carry your favorite characters everywhere you go.One Challenge Disc: A motivational collectible matching the pin’s character, designed to inspire goal-setting and personal growth.
Twelve beloved VeeFriends characters were chosen to inspire meaningful goals for 2025. This is the first official pin release for each character:
Benevolent Barn Owl“Kindness is its own reward.”
Bullish Bull“Charge forward with the wisdom of those who paved the way”
Considerate Cowboy“Being considerate goes a long way.”
Decisive Duck“Decisions made today pave the way for tomorrow.”
Eager Eagle“Rise early to soar higher.”
Empathy Elephant“Empathy grows when you truly listen.”
Focused Falcon“When your focus is sharp, success takes flight.”
Headstrong Honey Badger“Stubbornness is strength when it’s focused.”
Hungry Hammerhead“Feed your hunger for creativity, one meal at a time.”
Hustling Hamster“Big dreams require steady hustle.”
Kindred Kangaroo“Happiness hops from one connection to another.”
Warm Wolverine“Warming hearts starts with a simple ‘hello.’”
Classic: A timeless favorite! Each Classic design is a limited edition, with quantities varying by character.
Odds of pulling a classic pin: 47.5% per mini box
Rainbow /199 (Brand New!): A vibrant new rarity bursting onto the scene! Limited to just 199 pieces per character, this dazzling design is perfect for adding a splash of color to your collection.
Odds of pulling a rainbow pin: 27.8% per mini box
Shimmer /99: Adding a special flare to every character, this rarity makes the characters shine. With only 99 pieces created per character, it’s an exclusive pull for any collector.
Odds of pulling a shimmer pin: 13.8% per mini box
Cosmic /55: The Cosmic rarity features an out of this world galactic shimmer. Limited to only 55 pieces per character.
Odds of pulling a cosmic pin: 7.7% per mini box
Gold /10: Every character shines brighter with the golden touch! Limited to just 10 pieces per character, this rarity transforms your favorite VeeFriends into radiant treasures.
Odds of pulling a gold pin: 1.4% per mini box
Ghost /5: The rarest of them all! Ultra-rare and limited to an exclusive 5 pieces per character, the Ghost rarity is ethereal, elusive, and the pinnacle rarity for this collection.
Odds of pulling a ghost pin: 0.7% per mini box
Chase the VeeFriends Iridescent Pin! Featuring the VeeFriends logo and Very, Very, Very, Very, Lucky Black Cat, Limited Edition of 100. Odds of pulling: 1.2%.
At just $25, this collection is a no-brainer. It’s the perfect gift, tradeable with friends, or a way to bring new collectors into the world of VeeFriends. Fun, meaningful, and a little collectible.
Drop Date and Time: January 9, 2025, at 10 AM ET. BOOKMARK NOW
Where: Exclusively on Whatnot (via VeeFriends and select breakers)
Price:
Mini Box (Contains 1 Pin, 1 Keychain, 1 Challenge Disc): $24.99Sealed Case (Contains 10 Mini Boxes): $249.99
Availability: Limited supply, available while supplies last
Shipping: Worldwide
For the first time, VeeFriends is excited to partner with breakers to feature New Year, New You on their own shows! Be sure to show them some love when they go live.
Series 1 Spectacular NFT holders of the 12 featured characters are eligible to claim one (1) sealed case of 10 Mini Boxes per eligible NFT held.
Claim Timeline: January 9, 2025, 12 PM ET — January 23, 2025, 12 PM ET.Where to Claim: shop.veefriends.com. (VeeFriends.com account required)
Getting started on Whatnot is quick and easy! Follow these steps to join the fun and take advantage of $15 off your first purchase:
Download the Whatnot App: Available on iOS and Android, or visit whatnot.com.Create an Account: Sign up with your email or connect via social media for an effortless setup. Complete your profile with payment and shipping information!Search for VeeFriends: In the app, search for “VeeFriends” to follow our store and stay updated on upcoming shows.Claim Your $15 Credit: Add code VF15 to your wallet during the show and receive $15 off your first purchase.
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