rewrite this title and make it good for SEOOberoi Hotels & Resorts to debut in London’s iconic Mayfair

Grosvenor and EIH London Investments Ltd on Thursday announced that South Molton, in London’s prestigious Mayfair, will be home to the Indian luxury hospitality group’s first Oberoi Hotel in the UK.

Located on a prominent corner at 40-46 Brook Street, the hotel is poised to become Mayfair’s premier luxury boutique hotel, showcasing Oberoi’s iconic design, world-class service and attention to detail, the firm said in a statement.

Grosvenor secured planning permission for the restoration of the 33,000 sq. Ft Listed Building in 2022, as part of its wider South Molton development. This landmark project, currently the West End’s largest mixed-use development, will include the hotel, new office space, housing, cafes, shops, restaurants, community and leisure spaces, all set within a rejuvenated public realm.

At the heart of the project is a 267,000 sq. Ft joint venture between Grosvenor and Mitsui Fudosan UK, set to deliver two best-in-class office buildings on Brook Street and Davies Street, offering corporate headquarters opportunities in one of the West End’s most sought-after locations.

South Molton will serve as a new gateway into Mayfair, drawing an estimated £6.5 million of spend annually, 1000 permanent jobs will be created upon completion alongside 450 jobs and apprenticeships during the construction phase.

Work began onsite in November 2023, with all phases scheduled for completion by the end of 2027.

Rachel Dickie, Executive Director of Investment and Development, Grosvenor, commented: “Confirming a brand as prestigious as Oberoi Hotels & Resorts will have its first UK presence at South Molton, in the heart of Mayfair, is what we mean when we say we are creating a destination of international significance. We are thrilled to have such a fantastic anchor for the project at this early stage of development.

Arjun Oberoi, Executive Chairman of The Oberoi Group, added, “Our partnership with Grosvenor marks an important milestone in our international growth. London has always been a key market for our guests.

We are excited to bring our distinctive hospitality experience to the heart of London. The Oberoi, Mayfair, will not only be a celebration of our brand at a prime location but also an opportunity to showcase our service excellence.

Vikram Oberoi, Managing Director and CEO of The Oberoi Group, said: “We are delighted to bring the legendary Oberoi hospitality to London, especially in such an iconic location as Mayfair.

This project marks a pivotal moment for our brand’s global journey. The Oberoi, Mayfair, will embody the very essence of luxury, offering guests an intimate retreat in the heart of Mayfair with the dynamic spirit of the city.

JLL acted for Grosvenor, and EIH London Investments Ltd was advised by Johnny Sandelson. Grosvenor is an international organisation whose activities span urban property, food and agtech, rural estate management, and support for philanthropic initiatives.