Jaguar is unveiling a new concept car, the Type 00, at Miami Art Week featuring a hot pink design. The unveiling follows a radical rebranding and ad campaign that sparked backlash on social media. The company has stopped selling new vehicles in the UK and will not resume sales until 2026, when it will only offer higher-end electric vehicles. Jaguar Managing Director Rawdon Glover joined Bloomberg Open Interest to talk about the company’s new strategy.
00:00 – Jaguar’s Rawdon Glover on concept car design and ad response
01:36 – Rawdon Glover calls concept car “transformational” for Jaguar brand
03:19 – What the Jaguar of the 21st century should look like
04:36 – “That’s our future,” Jaguar’s Rawdon Glover on all-electric vehicles
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