DORM ROOM IDEA to GLOBAL COOKIE EMPIRE: Insomnia Cookies CEO on Late Night Delivery & Beating Food Trends! 🤯
Get ready for a deep dive into the world of late-night indulgence! Brian Sozzi sits down with Seth Berkowitz, Founder and CEO of Insomnia Cookies, at the Nasdaq in Times Square for an unfiltered look at the brand that aims to hit 1,800 locations globally. Seth shares the simple craving that launched his business from a University of Pennsylvania dorm room back in 2003. Fascinating insights from Insomnia Cookies Founder & CEO Seth Berkowitz on how he turned a late-night college craving into a global brand that’s set to exceed 400 bakeries this year, with a long-term goal of 1,800 global locations in the next eight years!1
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Chapters
00:00 Welcome: Insomnia Cookies Founder Seth Berkowitz
00:55 Late-Night Delivery Is Insomnia’s Core Business
01:36 Expansion Strategy: Exceeding 400 Stores This Year
02:38 The Simple Craving That Started It All
03:45 Scaling With Purpose:
04:22 Early Lessons
05:27 Why Cookies Last: Classic Nature and Warmth
06:56 Listening to Insomniacs
07:42 The Gratifying Sale to Krispy Kreme
09:16 New Ownership and 1,800 Global Store Goal
10:37 Growth Challenge: Maintaining Quality During Expansion
12:24 Cost Challenges: Keeping Cookie Prices Attainable
#Entrepreneurship #InsomniaCookies #BrandBuilding #RetailGrowth #OpeningBidUnfiltered
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