Spirit Halloween occupies more than 1,500 storefronts and hires around 50,000 seasonal workers for just a few months of business. Spencer Spirit Holdings, which includes Spirit Halloween and long-time mall retailer Spencer’s, brings in $1.87b of annual revenue, according to Moody’s Ratings. The company often targets struggling real estate to execute its niche retail operation. Watch the video to find out how Spirit Halloween became the ultimate pop-up store.
Correction:
4:40 – We misstated that Macy’s has not previously filed for bankruptcy. Macy’s filed for bankruptcy in 1992.
Chapters:
0:00 Introduction
1:50 Chapter 1: Growth
4:20 Chapter 2: Winning the pop-up concept
7:45 Chapter 3: Managing risk
Produced and Shot by: Ryan Baker
Camera by: Shawn Baldwin, Natalie Rice
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Animation: Christina Locopo
Editorial Support by: Gabrielle Fonrouge
Additional Footage: Getty Images, Spirit Halloween, AP Photo
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How Spirit Halloween Became A Billion-Dollar Business
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