rewrite this title Clarity AI Acquires Sustainability Fintech ecolytiq – Finovate

Clarity AI has announced its acquisition of Sustainability-as-a-Service fintech ecolytiq. Terms of the transaction were not disclosed.

The acquisition will add to Clarity AI’s suite of sustainability solutions and enhance the firm’s ability to embed sustainability intelligence into financial decision-making.

ecolytiq introduced itself to Finovate audiences in 2021 as part of our developers conference FinDEVr.

German Sustainability-as-a-Service innovator ecolytiq has agreed to be acquired by Clarity AI. The company helps financial institutions, public organizations, and individuals boost sustainability by calculating the environmental impacts of payment transactions. Terms of the acquisition were not immediately available. As part of the acquisition, Visa—which has had a longstanding strategic partnership with ecolytiq—has become an investor and strategic partner of Clarity AI.

“ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action,” ecolytiq Co-Founder and Managing Director David Lais said. “The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioral science-based climate engagement technology with a world-class, AI-driven sustainability platform. Together, we’re accelerating the transition to a greener future—powered by the best available data and backed by purpose.”

The acquisition will bring additional climate engagement technology to Clarity AI’s platform, which is designed to embed sustainability intelligence into decision-making at scale, turning complex data into actionable insights that support responsible consumption and investment. ecolytiq’s technology leverages behavioral science to analyze transaction data in real-time and quantify environmental impacts. This information is delivered as high-impact sustainability content that has helped encourage climate-positive activity for millions of consumers and businesses throughout Europe and beyond.

Clarity AI Founder and CEO Rebeca Minguela called the acquisition “a declaration of intent,” noting that ecolytiq’s platform “aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage customers with data that drives meaningful change.”

Recognized by Forrester as a Leading Provider in the field of sustainability intelligence, Clarity AI serves a network of clients managing a combined $70 trillion in assets. These clients include companies such as Invesco, Nordea, Lazard Asset Management, and Santander. From its inception in 2017, Clarity AI has put AI technology to work to support its suite of data solutions, analytics capabilities, and tools for portfolio management, corporate research and engagement, regulatory reporting, online banking, and more. Headquartered in New York, Clarity AI maintains offices in Europe and the Middle East, as well.

Headquartered in Berlin, Germany, and founded in 2020, ecolytiq has teamed up with the likes of Mashreq, HSBC, and Piraeus—as well as with fellow Finovate alums like Tink and TSYS—to provide solutions that help individuals and organizations understand the impact of their transactions on the environment and make adjustments to lower their carbon footprint. A Certified B Corporation, ecolytiq has approximately 14,500 financial institution clients worldwide.

Photo by Aaron Burden on Unsplash

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