rewrite this title Apple Begins Chip Production for Smart Glasses to Rival Meta’s Ray-Bans

Apple has reportedly developed a low-power custom chip for its upcoming smart glasses, set to compete with Meta’s Ray-Ban smart glasses. The company is accelerating its efforts to create custom chips for various devices, including Macs, AI servers, and wearables, focusing on energy-efficient next-generation processors.

The new chip is designed specifically for Apple’s smart glasses, which are expected to include environment-aware cameras but will not feature augmented reality (AR). Instead, the glasses aim to assist with daily tasks using AI support. Inspired by the Apple Watch’s low-power chips, Apple is adapting similar technology for its wearable glasses.

Apple shared that the new chip is being developed in partnership with TSMC, a leading manufacturer based in Taiwan. The goal is to begin mass production by late 2026 or 2027.

These processors are being engineered to manage the glasses’ cameras and other components while maintaining minimal battery consumption. The smart glasses category has become a key focus for Apple, especially following Meta’s sales success — with Meta reportedly selling around 2 million Ray-Ban Meta smart glasses since 2023.

This hardware move underscores Apple’s broader strategy to design custom chips not only for Macs and servers but also for wearable tech. The company confirmed that once development is complete, the chip will power future Apple devices.

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