The option to buy now, pay later has grown popular in recent years as consumers seek alternatives to credit card debt. Affirm CFO Michael Linford explained on Yahoo Finance’s Wealth! that consumers are still feeling uneasy about their financial choices. Lindford saying, “Consumers have a strong sense of unease and uncertainty about the economy right now.” He adds that Affirm (AFRM) gives “consumers certainty,” noting that his firm “offers what credit cards can’t.” “Predictability and control are really important to them [consumers] right now,” Lindford says.
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