rewrite this title adidas launch new signature Lionel Messi boots: F50 ‘Vis10n’

Few players have ever seen the game quite like Lionel Messi – scanning spaces before they even exist, turning the impossible into the inevitable.

To celebrate that unrivalled awareness, adidas have unveiled the latest entry in his signature line: the F50 ‘Vis10n’.

The boots arrive in a bold Royal Blue base, animated with flowing Blue Burst graphics and finished with three striking Solar Yellow stripes across the toe.

Flip them over and a yellow soleplate fades into white through a sleek gradient – a design nod to speed, agility, and the lightness that defined Messi’s game.

On the tech side, they’re built for comfort and acceleration. The flexible HybridTouch upper offers a leather-like feel, paired with a knit “burrito” tongue for an easier fit. Beneath, the Sprintframe 360 outsole is tuned for sharp movement and quick feet on dry grass.

Messi himself has already debuted the boots.

First spotted wearing them in Argentina training, he wasted no time putting them to use – scoring twice in a 3-0 World Cup qualifier win against Venezuela, christening the ‘Vis10n’ in trademark fashion.

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