How Barstool's Ex-CEO Built a Brand Amid Controversy

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In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Erika Ayers Badan, the former chief executive of Barstool Sports and current CEO of Food52, about what she’s learned from leading two “turnaround” companies. Badan tells the hosts how she led a company often laden with controversy, why she’s happy to grow talent that leaves and why she thinks it’s important to fail.

0:00 Introduction
0:35 Finding Barstool Sports
8:42 Barstool’s Penn Deal
15:47 Navigating controversy at Barstool
18:29 Erika creates WORK, the podcast
20:19 Managing talent
22:17 Why Erika joined Food52
33:42 Erika as a board member
35:26 Growing the business of lacrosse
41:44 Erika’s vision for the future
45:27 Rapid fire

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