Why Bath And Body Works Is One Step Ahead Of Trump’s Tariffs

As the threat of tariffs linger, one American retail company is especially well-positioned should the Trump administration move forward after the April 9 pause: Bath and Body Works. After seeing a significant spike in sales during the pandemic, the perfume and candle seller’s sales have gradually declined over the past few years. 2025 is the first time in a few years that the company is forecasting positive net sales growth. CNBC’s Ryan Baker explores why investors are keeping an eye on Bath and Body Works.

Chapters
0:00 Introduction
1:00 Chapter 1: Competitive advantage
3:10 Chapter 2: A profitable model
4:45 Chapter 3: Stock considerations

Produced and edited by: Ryan Baker
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Christina Locopo
Production Support by: Jordan Smith
Additional Footage: Getty Images

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Why Bath And Body Works Is One Step Ahead Of Trump’s Tariffs

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