rewrite this title GPU Prices Have Stopped Climbing, But the Market Is Still Broken

GPU pricing is still broken, but how much worse has it become since the start of this year? That is what we are investigating today. Like we did a couple of months ago, we want to put numbers to the situation.

We keep hearing that AI demand is driving up memory prices, consumers will no longer be able to buy hardware, and conditions keep deteriorating. But are things actually getting worse in the graphics card market? And if so, how much worse, and are there any meaningful trends worth watching? That should help tell us how much AI companies and PC parts vendors are squeezing regular gamers right now.

We are once again looking at our graphics card pricing data from 10 countries, which gives us a more complete picture of GPU prices worldwide rather than isolating the discussion to one market. We have data from November 2025, when GPU prices were at their lowest, data from February, and updated data for April 2026.

In all cases, we are looking at the lowest price for in-stock, available models. We used price comparison websites tailored to each region to find the best price, pulling from a wide range of retailers. This should provide an accurate picture of what it costs, at minimum, to purchase a given GPU in each country.

Entry-level pricing has stabilized, but not improved

RTX 5050 + RTX 5060

Here is the current situation for Nvidia’s entry-level models, the GeForce RTX 5050 and RTX 5060. Not much has changed for these cards compared to February. The RTX 5050 is 3% more expensive, and the RTX 5060 is about the same on average across these 10 regions.

Nvidia GeForce RTX 5050

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$250
$340
246 €
£220
$340
₹ 25,300
₱15,800
R$ 1,750
1,000 zł
€ 250

Feb 2026
$260
$365
280 €
£230
$380
₹ 30,700
₱16,700
R$ 1,660
1,150 zł
€ 270

Apr 2026
$290
$365
270 €
£245
$380
₹ 29,000
₱16,600
R$ 1,900
1,150 zł
€ 280

Change
+12%
0%
-4%
+7%
0%
-6%
-1%
+14%
0%
+4%

This does vary from place to place. Buyers are getting stung pretty hard, with both models going up by about 10%, but in other regions the RTX 5060 has actually gotten cheaper. Its lowest price is now 8% lower in Australia, 7% lower in the UK, and 8% lower in India than it was a few months ago.

Nvidia GeForce RTX 5060

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$290
$480
280 €
£250
$400
₹ 28,500
₱17,500
R$ 2,060
1,230 zł
€ 295

Feb 2026
$300
$520
310 €
£290
$450
₹ 38,700
₱19,600
R$ 2,300
1,350 zł
€ 320

Apr 2026
$330
$480
305 €
£270
$465
₹ 35,500
₱21,700
R$ 2,320
1,300 zł
€ 320

Change
+10%
-8%
-2%
-7%
+3%
-8%
+11%
+1%
-4%
0%

However, pricing in general is still quite a bit higher now than in the good times of late 2025. Back then, entry-level GPUs were typically at or slightly below MSRP. In April 2026, these cards are about 5% above MSRP globally on average.

This has been calculated by taking the launch MSRP, which is the most heavily advertised price, and converting it into a local “true” MSRP for each country after applying currency conversion and local taxes. This tells us how badly each country is getting screwed in their local market compared to launch pricing.

The RTX 5060 Ti split tells two different stories

RTX 5060 Ti: 8GB + 16GB

The RTX 5060 Ti series is an interesting one looking at pricing between February and April. The 8GB model has actually fallen in price in most regions, down by as much as 13% in Germany and the Netherlands, though in both cases this is a correction back to the price this model was available at in November.

Nvidia GeForce RTX 5060 Ti 8GB

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$340
$600
340 €
£320
$450
₹ 38,500
₱23,000
R$ 2,400
1,500 zł
€ 350

Feb 2026
$350
$620
400 €
£350
$570
₹ 39,800
₱24,400
R$ 2,800
1,700 zł
€ 390

Apr 2026
$390
$570
350 €
£350
$540
₹ 42,500
₱26,000
R$ 2,600
1,600 zł
€ 340

Change
+11%
-8%
-13%
0%
-5%
+7%
+7%
-7%
-6%
-13%

This GPU is also cheaper in places like Poland and Canada without returning to November pricing, and it is more expensive domestically. On average, the 8GB model is 3% cheaper today and sits 2% below its launch price, making this the model where GPU buyers are getting overcharged the least.

The situation is much worse for the RTX 5060 Ti 16GB. Pricing for this model did fall in a couple of regions, most notably the Netherlands, where pricing was high in February. However, in seven regions the 16GB model either stayed at the same price or got more expensive.

Nvidia GeForce RTX 5060 Ti 16GB

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$400
$715
420 €
£380
$600
₹ 45,000
₱28,250
R$ 3,160
1,910 zł
€ 440

Feb 2026
$500
$750
540 €
£450
$700
₹ 65,500
₱28,800
R$ 3,700
2,300 zł
€ 600

Apr 2026
$500
$730
540 €
£470
$780
₹ 61,500
₱34,700
R$ 3,800
2,300 zł
€ 550

Change
0%
-3%
0%
+4%
+11%
-6%
+20%
+3%
0%
-8%

This model is up 2% on average, but the killer is that it is priced 23% above MSRP, so prices are essentially being maintained at a high level for this card. The screw factor is especially bad in places like Canada and India, where the card is overpriced by at least 30%.

The 70 series remains stuck at inflated pricing

RTX 5070 + RTX 5070 Ti

Buyers are really getting squeezed hard right now when it comes to the RTX 5070, with prices up 15% compared to February and 31% compared to November. Pricing here is also unusual because in some regions the 5070 became cheaper over the last few months, and on average this model is just 2% more expensive now. However, globally, it sits 11% above MSRP, or as much as 19% above in Canada.

Nvidia GeForce RTX 5070

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$480
$870
530 €
£470
$770
₹ 57,500
₱36,600
R$ 3,900
2,350 zł
€ 550

Feb 2026
$550
$930
640 €
£510
$900
₹ 70,900
₱39,300
R$ 4,200
2,650 zł
€ 640

Apr 2026
$630
$900
580 €
£530
$900
₹ 70,700
₱42,500
R$ 4,550
2,700 zł
€ 590

Change
+15%
-3%
-9%
+4%
0%
0%
+8%
+8%
+2%
-8%

Then we have the RTX 5070 Ti. Pricing for this model has stabilized at a high level, in fact falling slightly in most regions compared to the highs of February. On average this model is 3% cheaper in April, but it remains 23% above MSRP worldwide, or as much as 32% above MSRP domestically. Once these models hit the $1,000 mark, interest fell off a cliff, and with very few resupplies, pricing has not corrected in any significant way.

Nvidia GeForce RTX 5070 Ti

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$730
$1,200
750 €
£690
$1,050
₹ 78,500
₱50,900
R$ 6,100
3,350 zł
€ 765

Feb 2026
$1,000
$1,400
1,000 €
£800
$1,280
₹ 109,000
₱61,000
R$ 7,100
4,100 zł
€ 980

Apr 2026
$990
$1,350
910 €
£820
$1,300
₹ 106,000
₱59,600
R$ 7,000
3,900 zł
€ 920

Change
-1%
-4%
-9%
+2%
+2%
-3%
-2%
-1%
-5%
-6%

The 5070 Ti is also a great example of why we need to create “true” MSRPs for some regions. In Germany, the current price for a 5070 Ti is 910 euros, which does not sound so bad when you see it listed at an MSRP of 880 euros on Nvidia’s website.

Sure, it is 21% more expensive than the November price, but only 3% above the supposed MSRP. Is that actually decent? Not really. Because the 880 euro launch price was always ridiculous given the advertised $750 MSRP.

When you convert $750 to euros and add Germany’s 19% sales tax, the actual MSRP should have been 760 euros, roughly the price this card was selling for in November. That is why we are saying this card is 20% above MSRP in Germany right now.

High-end pricing is still absurd

RTX 5080 + RTX 5090

Nvidia’s high-end models are stupidly expensive right now, making them difficult to recommend to anyone. The GeForce RTX 5080 has dropped in price by 4% across these 10 regions compared to February, however it is still 23% above MSRP on average. People are paying a minimum of $1,300 for a 5080, and in other regions you are typically looking at spending the equivalent of at least $1,200.

Nvidia GeForce RTX 5080

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$980
$1,700
1,000 €
£950
$1,390
₹ 110,000
₱70,400
R$ 7,800
4,650 zł
€ 1,070

Feb 2026
$1,400
$1,900
1,250 €
£1,080
$1,890
₹ 145,000
₱79,700
R$ 10,300
5,500 zł
€ 1,300

Apr 2026
$1,300
$1,800
1,200 €
£1,100
$1,760
₹ 137,000
₱85,000
R$ 9,500
4,900 zł
€ 1,250

Change
-7%
-5%
-4%
+2%
-7%
-6%
+7%
-8%
-11%
-4%

The RTX 5090… I mean, is this even a gaming GPU at this point? Prices have gone up by 5% from February to April and on average these models are selling for 77% above MSRP. At a price tag of $3,500 to $4,000, there are very few gamers who could justify purchasing this GPU for gaming.

Nvidia GeForce RTX 5090

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$2,500
$4,500
2,600 €
£2,200
$3,700
₹ 261,000
₱160,000
R$ 18,000
10,000 zł
€ 2,700

Feb 2026
$3,500
$5,600
3,400 €
£2,700
$4,650
₹ 403,000
₱190,000
R$ 23,400
15,000 zł
€ 3,200

Apr 2026
$3,700
$6,000
3,600 €
£2,850
$5,000
₹ 390,000
₱210,000
R$ 22,000
16,500 zł
€ 3,500

Change
+6%
+7%
+6%
+6%
+8%
-3%
+11%
-6%
+10%
+9%

The GeForce flagship really a workstation card now, though of course by counting it as a gaming GPU, Nvidia gets a nice boost to its gaming division revenue in financial reports.

AMD and Intel are better, but not immune

Radeon RX 9060 XT: 8GB + 16GB

This is the situation with AMD’s entry-level graphics cards. On average, there has not been much change in pricing between February and April. In some regions, RX 9060 XT models are now cheaper, such as in Australia, Germany, and Poland. In other regions, most notably domestically, the 9060 XT is now a bit more expensive.

AMD Radeon RX 9060 XT 8GB

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$275
$430
260 €
£260
$410
₹ 29,300
₱20,700
R$ 2,200
1,300 zł
€ 285

Feb 2026
$330
$490
340 €
£280
$440
₹ 32,000
₱20,700
R$ 2,400
1,400 zł
€ 340

Apr 2026
$350
$450
310 €
£275
$450
₹ 32,300
₱21,000
R$ 2,320
1,300 zł
€ 370

Change
+6%
-8%
-9%
-2%
+2%
+1%
+1%
-3%
-7%
+9%

This means that across the board we are still seeing higher prices than in November, especially for the 16GB model, which is in much greater demand.

AMD Radeon RX 9060 XT 16GB

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$350
$570
350 €
£330
$530
₹ 36,500
₱23,000
R$ 2,880
1,540 zł
€ 350

Feb 2026
$400
$590
440 €
£380
$550
₹ 47,000
₱24,700
R$ 2,800
1,900 zł
€ 440

Apr 2026
$440
$500
400 €
£380
$580
₹ 45,000
₱28,800
R$ 2,750
1,800 zł
€ 400

Change
+10%
-15%
-9%
0%
+5%
-4%
+17%
-2%
-5%
-9%

When we look at how much gamers are getting squeezed, the 9060 XT 8GB is currently 6% above MSRP globally, and the 16GB model is 16% above, so as expected there has been a larger increase for the model with more memory.

The extent to which buyers are getting hit does depend on the region. The 16GB card is 26% above MSRP domestically, but just 11% above in the Netherlands.

Radeon RX 9070 + RX 9070 XT

Then we have AMD’s higher-end Radeon cards. The RX 9070 is unchanged in price on average comparing February to April, though of course there are some differences from region to region. The card is much cheaper in Australia, for example, while pricing is 7% higher domestically and in India.

AMD Radeon RX 9070

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$540
$850
540 €
£500
$830
₹ 59,900
₱40,000
R$ 4,360
2,450 zł
€ 540

Feb 2026
$570
$920
610 €
£560
$840
₹ 61,000
₱42,200
R$ 4,100
2,700 zł
€ 640

Apr 2026
$610
$800
580 €
£550
$860
₹ 65,000
₱43,000
R$ 4,300
2,600 zł
€ 610

Change
+7%
-13%
-5%
-2%
+2%
+7%
+2%
+5%
-4%
-5%

At the moment, you are having to spend about 8% more than MSRP, with the Philippines getting hit especially hard. The card is 17% more expensive than it should be there.

The 9070 XT saw downward price movement of 4%, among the largest we have recorded comparing February to April. In most regions, this card is now slightly cheaper than it was, or roughly the same price, but only in a few regions like Poland is this card sitting around November pricing. On average, this model is sitting 8% above MSRP, which is not ideal, but it is on the lower end of the buyer penalty scale.

AMD Radeon RX 9070 XT

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$580
$990
620 €
£560
$870
₹ 69,000
₱44,200
R$ 4,700
2,710 zł
€ 640

Feb 2026
$700
$1,030
700 €
£600
$980
₹ 70,000
₱46,300
R$ 4,300
2,900 zł
€ 720

Apr 2026
$710
$880
650 €
£600
$960
₹ 64,500
₱46,650
R$ 4,500
2,750 zł
€ 650

Change
+1%
-15%
-7%
0%
-2%
-8%
+1%
+5%
-5%
-10%

Intel Arc B570 + B580

Lastly, we have Intel’s Arc Battlemage graphics cards. The B570 and B580 both saw a 4% price increase on average from February to April, though some regions were spared or even saw slightly lower pricing.

Intel Arc B570

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$200
$360
185 €
£170
$320
₹ 24,500
 
R$ 1,800
950 zł
€ 225

Feb 2026
$250
$330
220 €
£200
$300
₹ 24,000
 
R$ 1,580
910 zł
€ 235

Apr 2026
$260
$330
220 €
£190
$330
₹ 24,800
₱19,400
R$ 1,660
1,020 zł
€ 240

Change
+4%
0%
0%
-5%
+10%
+3%
 
+5%
+12%
+2%

The price increases for the B580 are particularly brutal in India and Brazil, and in some regions Intel Arc cards are not in the best supply. Right now, you are faced with spending 8% more than MSRP on a B570, and 16% more on a B580, which is not ideal when the closest cards in price from AMD and Nvidia are not inflated to the same extent.

Intel Arc B580

 
USA
Australia
Germany
UK
Canada
India
Philippines
Brazil
Poland
Netherlands

Nov 2025
$250
$400
240 €
£200
$330
₹ 29,500
₱18,600
R$ 2,080
1,100 zł
€ 265

Feb 2026
$300
$420
300 €
£270
$360
₹ 31,000
₱20,000
R$ 1,700
1,200 zł
€ 290

Apr 2026
$290
$400
270 €
£290
$370
₹ 37,900
₱19,600
R$ 2,100
1,250 zł
€ 290

Change
-3%
-5%
-10%
+7%
+3%
+22%
-2%
+24%
+4%
0%

With all of this data at hand, we have a great insight into how GPU pricing has evolved in 2026, not just in the United States but on a more global scale. Based on our analysis of 10 regions, GPU pricing in general is actually unchanged comparing February to April.

So even though we are seeing all these stories about memory prices continuing to rise, and SSDs going through the roof, GPU pricing is stagnant for now. This does vary, of course, from model to model and from region to region. The US market is actually one of the worst regions for graphics card pricing at the moment, rising 5% on average from February to April. But in some regions, GPUs have gotten about 5% cheaper, like in Australia and Germany, while several other regions are flat.

Why prices have plateaued

The reason GPU prices have plateaued for now is because demand has fallen through the floor. Speaking to retailers in our region and looking at sales data from retailers that provide it, graphics card sales are well down on typical levels. This means a significant portion of the stock you are seeing at retailers right now is the same stock from previous months, at the same prices it was purchased at previously.

In a normal market, when demand falls away like this, GPU manufacturers start providing incentives and rebates so graphics card prices fall and become more competitive, especially if the current price is above MSRP. But in this crazy market where everything is all sorts of screwed up, those price adjustments and corrections are not happening, so GPU prices are stagnating at a relatively high level.

The prices for resupplies are not good either, meaning that when graphics cards do eventually get sold, they are being replaced with stock that is either the same price or a higher price.

Unless something changes, based on what we are hearing, we expect graphics cards to get more expensive over time as current stock sells out. However, with demand being low and cards selling out slowly, it could be a while before we see prices rise by any significant amount. It is something we will need to keep tracking.

What’s the squeeze like?

In terms of how much graphics card buyers are getting squeezed right now, most models are between 5 and 25% more expensive than the advertised MSRP. On average across all models in all regions, the GPU market is sitting 16% above MSRP.

That is certainly not amazing, especially because six months ago you could easily purchase most models at MSRP, but a silver lining here is that the GPU market is not currently as bad as the DRAM or SSD markets, where prices have doubled in the best cases and gone up 5x in the worst cases.

What is interesting is that we actually found the United States is suffering from the worst graphics card price inflation of any of the regions we looked at. Normally, PC gamers in the United States have access to the best GPU prices, especially close to launch or at times when prices are a little out of whack. But right now, graphics card prices there are 22% above MSRP on average, the highest of these nine regions.

We have not included Brazil here because we could not figure out the exact amount they charge for the insane import taxes and other duties that plague electronics prices in that region.

And hey, this data is pretty good for us here in Australia: we are only paying 10% above MSRP, with Germany not too far behind. We would rather that number were 0, or even in the negatives, but we will take that as a win for Team Down Under.

Should you buy now?

The final question to answer is whether you should consider buying a graphics card right now. We certainly would not be rushing out to buy one, especially if you have a GPU that is sufficient for playing the games you want to play. But if you are in desperate need of a GPU upgrade, or if you are building a PC for the first time, we do not think this is a situation where you can just wait for prices to improve.

There are no signs of graphics card prices returning to MSRP levels any time soon, especially for models with higher amounts of VRAM. It is a really rough time to be in a position where you need a GPU upgrade or want to build a brand new system. We feel for the people who are stuck in that situation right now.

If we are trying to think positively about all of this, though, we were expecting GPU prices to be worse at this point. Some models are really badly priced, do not get us wrong, but if you look at the DDR5 market, we are thankful things are not at that level yet. The 9070 XT is just 8% above MSRP on average in a crazy market, the 5070 is 11% above MSRP, and amazingly you can still buy a 16GB GPU for under $450.

Things were a lot worse back when crypto mining screwed up graphics card prices, so fingers crossed what we are going through now does not reach those levels.