rewrite this title From Gaming Gimmick to Business Tool – The XR Transformation – UC Today

In this episode, Christopher Carey sits down with Kevin Sheehan, CEO of Customer XR, to explore how extended reality is moving beyond gaming and into the enterprise. Kevin shares why the perception of VR as a gimmick is the biggest barrier to adoption — and how a hands-on demo changes everything.

From fast food staff training to immersive tourism experiences for luxury hotel brands, Kevin breaks down where businesses are already seeing real ROI from XR today.

The conversation covers how AI is supercharging what’s possible inside virtual and augmented reality environments, why Apple Vision Pro is a game changer, and what the three-way arms race between Meta, Apple, and Google signals for the future of immersive technology.

Key topics include:

Why VR training is 7x more effective than classroom learning
Immersive tourism as a powerful marketing tool
How AI agents inside VR are transforming enterprise training
The cost barrier — and how Customer XR overcomes it with proof-of-concepts
Wearables, augmented reality, and what’s coming in the next five years

Whether you’re in hospitality, retail, fast food, healthcare, or law enforcement — this is a must-watch for anyone exploring XR as a business tool.

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