Why U.S. Tech Companies Struggle To Replicate China’s WeChat ‘Super App’ Model

Studies have shown Americans use an average of 46 mobile apps each month to complete a variety of everyday tasks. Now imagine if you could combine all of those programs into a single, standalone app. A one-stop shop to socialize with friends, order food, pay rent, or even consult with a doctor – colloquially known as the ‘super app’.

While super apps have flourished in Asia, their adoption in Western markets, including the U.S., has been slower due to a variety of reasons. But things may be starting to change, as more and more tech companies have set their sights on bringing the super app model to the U.S.

Chapters:
0:00 Introduction
01:50 Rise of the ‘everything app’
05:20 ‘Super app’ ambitions in the U.S.
07:01 Challenges to ‘super app’ adoption
09:00 What’s next?

Produced by: Jeff Huang
Edited by: Nic Golden Henry
Graphics by: Christina Locopo, Jason Reginato
Managing Producer: Anuz Thapa
Senior Director: Jeniece Pettitt
Additional Footage: Getty Images

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Why U.S. Tech Companies Struggle To Replicate China’s WeChat ‘Super App’ Model

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