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Why Tariffs Are Becoming Unsustainable For Automakers

DeFi Daily News by DeFi Daily News
February 24, 2026
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The president of one of the largest public dealership groups, Sonic Automotive, said on a recent earnings call that automakers are “not going to sit back and lose billions and billions of dollars” due to tariff costs. So far they seem to have been eating the costs of trade barriers–prices have not risen much since they were introduced. But both automakers and dealer groups say that is unsustainable.

Produced, shot and edited by: Ryan Baker
Reporter: Robert Ferris
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images

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Why Tariffs Are Becoming Unsustainable For Automakers

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Tags: auto industryauto industry crisisauto industry newsauto industry tariffsauto tariffsautomakersbusiness newscar dealscar leasecar pricesdealershipsFordGeneral Motorsglobal tradenew carSonic AutomotiveStock markettariffstoyotatradeTrumpunsustainable
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