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Why Gen Z is Obsessed with Levi’s: The 90s Comeback

DeFi Daily News by DeFi Daily News
October 5, 2026
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Gen Z is reviving older Levi’s cuts like the baggy 517, and the company is forecasting 7.5% sales growth for its fiscal year ahead of earnings this week. Yahoo Finance Host Julie Hyman, Breaking Business News Reporter Jake Conley and Senior Autos Reporter Pras Subramanian discuss whether the denim comeback is a fad or a lasting trend, Levi’s resale and vintage push, its bet on direct-to-consumer stores, and whether the buzz can finally translate into stronger sales growth.

Watch The 8:30 live weekdays 8:30-9:30am ET.

00:00 Gen Z drives a Levi’s comeback
00:25 Levi’s growth forecast ahead of earnings
00:41 Levi’s resale site and its sales history
01:38 Remade Levi’s in streetwear boutiques
02:01 Levi’s bet on its own stores
02:29 Levi’s stock check

#Levis #GenZ #RetailStocks #YahooFinance

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Tags: 90sapparel stocksbaggy jeansComebackconsumer stocksdenimdirect to consumerearnings previewfashion trendsGenGen Z trendsLevi StraussLevi's 501Levi's 517Levi's earningsLevi's stockLevisObsessedResaleretail stockssecondhand clothingvintage jeans
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