Why Beyond Meat and the plant-based meat industry couldn’t live up to the hype

Beyond Meat was off to a sizzling start when it went public in 2019. Better-tasting products from the company and others in the plant-based meat industry drove soaring stock prices and booming sales, while growing partnerships with restaurants and retailers increased consumer acceptance. Yet, something has changed over the last few years. Instead of continued growth, the industry faces declining sales, mounting layoffs, and shuttered factories dominating headlines.

Chapters:
00:00 – Introduction
1:48 – Rise of plant-based meat industry
4:11- Pricing and inflation challenges
6:54 – Health, taste and marketing confusion
10:39 – What’s next?

Produced by: Jeff Huang
Edited by: Andrea Miller
Graphics by: Jason Reginato
Managing Producer: Anuz Thapa
Additional Footage: Getty Images

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Why Beyond Meat and the plant-based meat industry couldn’t live up to the hype

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