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rewrite this title Adyen Takes a Tariff Licking but Keeps on Ticking – Nanalyze

Nanalyze by Nanalyze
November 27, 2025
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rewrite this title Adyen Takes a Tariff Licking but Keeps on Ticking – Nanalyze
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rewrite this content using a minimum of 1000 words and keep HTML tags

Back in 2018, a single line of code caused a nationwide payment blackout in the U.K. Customers doing anything from picking up groceries at Tesco to buying a new shirt from Marks and Spencer were unable to pay with credit cards, and who carries cash these days? Chaos ensued, carts were abandoned, and bridges got backed up due to customers being unable to pay their tolls by card. It’s said that retailers lost over £100 million in a matter of hours.

That was the “Visa Blackout of 2018,” and it highlights the importance of having a reliable payment processor. As payments become increasingly digital and cashless, having an end-to-end payment processing platform is key. That brings us to Adyen (ADYEN.AS), a payments processing platform that has nearly caught up to PayPal (PYPL) in terms of total payment volume (TPV) processed.

Credit: Nanalyze

Adyen takes a cut of the TPV processed through their platform which is referred to as a take rate. And that number has been steadily declining over the years as is typical for payments processing companies. The bigger your customers get, the more they can negotiate lower take rates. That’s why increasing TPV over time is so important (more on this in a bit). Despite their declining take rates, Adyen still manages to show consistently strong revenue growth over time, though it has recently decelerated a bit.

Growth Decelerates to “Just” 20%

Adyen is proving that t

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