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President Donald Trump‘s newly released annual financial disclosure has put a number on something crypto watchers have suspected for a while: the Trump family’s Web3 ventures aren’t a side hustle anymore — they’re one of the biggest income sources in the household.
The 927-page filing, submitted to the U.S. Office of Government Ethics, shows Trump’s total crypto-related earnings hit roughly $1.4 billion in 2025, his first year back in office. The bulk of it — more than $635 million — came from a licensing agreement with a group called “Celebration Coins,” tied to meme coins bearing Trump’s name.
On top of that, the disclosure lists more than $236 million from additional token sales, and more than $290 million classified as income from crypto wallets associated with World Liberty.
The report also shows Melania Trump earned roughly $6 million from NFTs last year — a 28-fold jump from the $216,710.74 she reported from the same category in 2024.
Melania’s numbers tell their own story
Melania’s NFT ventures generated massive headlines when she first entered the space, but her disclosed earnings from the category had cooled considerably in the years since.
The 2025 figures suggest renewed demand for her collections, a broader rebound in NFT trading generally, or some combination of both — though neither the Trump Organization nor the White House has offered an explanation.
A five-year run building the brand
Melania’s presence in the NFT market dates back to December 2021, when she launched her first collection, Melania’s Vision — a $150 watercolor NFT depicting her eyes, sold exclusively during the second half of that month. She said at the time that a portion of proceeds would go toward children aging out of foster care, tying the release to her broader Fostering the Future initiative.
The following month brought Head of State, which sold at auction for $180,000 against an opening bid of $250,000.
2022 turned out to be a particularly active year. In February, she unveiled the POTUS TRUMP NFT Collection through USAmemorabilia.com, a $50-per-token series built around what she described as “important moments in our Nation’s history,” including scenes like the Fourth of July at Mount Rushmore.
Then in May, she released The MetaRose, a limited 3D-animated piece capped at 3,000 tokens and priced at $150, timed to coincide with National Foster Care Month and Mother’s Day weekend.
She kept the momentum going into 2023 with the 1776 Collection, a $50 patriotic series featuring American landmarks like the Statue of Liberty and the Liberty Bell, released ahead of Independence Day and minted on Solana.
By 2024, her digital collectibles strategy had expanded beyond pure NFTs — in April of that year she paired a $245 customizable “Her Love & Gratitude” necklace with a bundled limited-edition NFT for Mother’s Day.
The move into memecoins
Her most consequential Web3 move, however, came in January 2025, when she and Donald Trump each launched their own memecoins — $MELANIA and $TRUMP — on the eve of his second inauguration. $TRUMP briefly reached a market capitalization north of $8 billion, while $MELANIA climbed to roughly $5.7 billion, with $6.6 billion in trading volume in a single 24-hour stretch shortly after launch.
It’s unclear from the new disclosure how much of the reported NFT income is tied to residual royalties from earlier collections versus renewed activity tied to the memecoin launch, since the filing categorizes NFT earnings separately from cryptocurrency holdings.
What’s still for sale
Melania’s website currently lists five sold-out digital collectible drops: On the Move, The MetaRose, the Women’s History Month Collection, Head of State, and Melania’s Vision — suggesting no new primary NFT sales are currently active, even as royalty income from past collections apparently continues to flow in.
Donald’s parallel NFT track record
While Melania was building out her collectibles brand, Donald Trump was running his own NFT operation in parallel. He debuted his first trading card collection in December 2022, depicting himself as an astronaut, cowboy, and Superman among other personas, at $99 per card.
A second series followed in April 2023, and by December 2023 he released “Mugshot,” a 47-card set tied to his Fulton County arrest, complete with a physical card containing a swatch of the suit he wore that day. Buyers who collected the full set were invited to a Mar-a-Lago gala dinner with the former president.
A 2024 disclosure had already shown Trump earning more than $7 million in NFT licensing fees and holding up to $5 million in Ether, with reports at the time also noting a $2.4 million ETH divestment tied to NFT royalties.
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