rewrite this title SumUp Launches in Canada, its 38th Market – Finovate

SumUp has expanded into Canada, its 38th market, bringing its payment acceptance tools to a country where small businesses account for 98% of all businesses.

Canadian merchants will gain access to the SumUp Go card reader for in-person payments and Payment Links for accepting online payments without specialized hardware.

The launch reflects SumUp’s broader strategy of evolving from a card reader provider into a full commerce platform as competition for small business merchants increasingly centers on ecosystem breadth rather than payment acceptance alone.

Payment acceptance company SumUp has officially launched in Canada, marking the UK-based company’s 38th market.

The expansion into Canada comes 11 years after SumUp launched in the US and will help further the company’s mission to “make commerce simpler and more accessible for all businesses worldwide.”

Adding Canada to SumUp’s global footprint offers the company access to Canada’s 1.1 million businesses, 98% of which are small businesses. In addition to its competitive pricing, intuitive payment tools, and customer care, SumUp will bring these merchants two core products:

SumUp Go card reader, which allows merchants to take in-person payments using a pocket-sized reader designed to reduce wait times at checkout. The reader is easy to set up and does not charge monthly fixed costs.

Payment Links enable merchants to accept online payments without hardware at all, giving merchants a fast way to collect payments from anywhere by simply creating and sending a secure link that can be shared via text, email, or social.

“Launching in Canada is a natural next step in SumUp’s growth across North America,” said SumUp North America CEO Andrew Helms. “Canada has an incredibly vibrant small business community and we see a huge opportunity to give these merchants the tools they need to thrive, without the complexity or hidden costs they have come to expect from legacy providers. At SumUp, we’re in it for the merchant. When they succeed, we succeed.”

Founded in 2012, SumUp serves four million small merchants across the globe. In April, the company expanded its small business product suite, adding new business management tools and card readers.

The company’s move into Canada comes as competition for small business merchants is intensifying, with providers increasingly competing on the breadth of their ecosystems rather than payment acceptance alone. By expanding into a market where small businesses account for nearly all registered companies, SumUp gains access to a large merchant base while continuing its evolution from a card reader provider into a broader commerce platform.

Photo by Andre Furtado

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