rewrite this title Streamly Snapshot: Modernizing KYB—Transforming Compliance into Opportunity – Finovate

How does the shifting regulatory landscape impact the ability of financial institutions to securely engage new customers and members, protect themselves and their partners from fraud, and remain compliant? What technologies and processes are available to help them ensure that they are meeting their regulatory obligations in the most efficient and comprehensive way possible?

In this Streamly Series interview conducted at FinovateSpring in San Diego, Middesk Head of Marketing and Business Development Jackie Wylie talks about the importance of sound KYB (Know Your Business) processes and the potential advantages for firms that embrace dynamic onboarding flows. Wylie also talks about Middesk’s advances in fraud prevention, its acquisition of specialized data sets, and its work in forging key partnerships.

“Middesk is a business identity platform. We create business identities by aggregating, analyzing, and then surfacing insights about a business. We do that by collecting data from a number of sources like government organizations such as Secretary of State data. We scrape a company’s online presence and gather data from their website and we obtain information about the industry they are operating in, etc. We build this really robust profile about the business and then we bring that profile to our customers—financial services institutions, banks, fintechs, payments companies … and we help them use that data to make onboarding decisions so they can bring on as many of the best customers as possible, as quickly as possible.”

San Francisco, California-based Middesk offers solutions that help businesses access financial products, hire new talent, and transact with other businesses. The company offers an identity product that provides financial institutions with the accurate data they need to efficiently onboard new customers, and an agent product that supports employer filings with state and federal agencies. Founded in 2019, Middesk includes Affirm, Plaid, and Gusto among its customers. Kyle Mack (CEO) and Kurt Ruppel (CTO) are co-founders.

Head of Marketing and Business Development for Middesk, Jackie Wylie joined the company in the spring of 2024. Wylie has 15+ years of experience in driving pipeline and revenue growth via strategic marketing initiatives with technology firms such as Textio, Amino, and Smartsheet. She is also Seattle Chapter Co-Head and Executive Member of Pavilion, a 10,000-member private community for go-to-market leaders in B2B technology.

Photo by Justin Wolff on Unsplash

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