rewrite this title Spain Unveils First AI Model Influencer Earning $111K Monthly

Barcelona, August 2025 – A Spanish modeling agency has taken influencer marketing to a whole new level with the launch of Itana Lopez, the country’s first AI-generated virtual influencer—reportedly earning a staggering $111,000 per month.

Aged 25 within her crafted digital persona, Itana Lopez has quickly amassed over 100,000 Instagram followers due to her flawless appearance and carefully curated content. What sets her apart? She doesn’t actually exist. The “model” is entirely artificial—planned, styled, and posted by a team who meet weekly to map out her activities, locations, and look. Designers then bring these ideas to life using AI and Photoshop.

This agency-built influencer model offers dual advantages: impeccable representation of brand values and an affordable influencer option for smaller businesses that can’t budget for celebrity endorsements.

The rise of Itana reflects a growing global trend toward AI influencers—virtual personas that combine realism with creative control. In fact, this transformation in marketing is part of a bigger movement explained in detail in The Rise of the AI Influencer: A Step-by-Step Guide on Metaverse Planet, which explores how AI tools like Leonardo AI, Midjourney, ReActor AI, and D-ID are shaping the future of digital personalities.

As AI technology evolves, these digital characters are poised to become integral in marketing—raising both opportunities and ethical questions surrounding authenticity, transparency, and the future of human influence.

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