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Shaquille O’Neal talks tm:rw investment: ‘This is Sharper Image on Mars.’

DeFi Daily News by DeFi Daily News
April 10, 2026
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Shaquille O’Neal talks tm:rw investment: ‘This is Sharper Image on Mars.’
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NBA Hall of Famer Shaquille O’Neal doesn’t just know ball, he is also an active investor who seeks long-term opportunities from brands and services he personally uses. Immersive technology and high-end retail outlet tm:rw named O’Neal as their latest investor, partner, and global ambassador earlier this week.

O’Neal and tm:rw founder-CEO Nathalie Bernce sit down with Yahoo Finance Executive Editor Brian Sozzi to talk about this partnership, O’Neal’s pivot from customer to partner, and the space’s unique retail experience.

Join NBA legend Shaq as he reveals his new role as an investment partner in tm:rw, the cutting-edge technology and innovation retail store experience. He calls the 22,000 square-foot Times Square location the “Sharper Image on Mars” for its immersive feel and unique gadgets like live translators and smart toasters. CEO Nathalie Bernce discusses the brand’s global expansion plans, aiming for 5-10 new US/Canada locations in the next 3-5 years.

#Shaq #Innovation #TMRWStore #TechRetail #DunkLeague #NathalieBernce
#shaquilleoneal
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