rewrite this title Rain Launches Rewards Loyalty Capability – Finovate

Rain has launched Rewards, a program that allows stablecoin card issuers to offer branded loyalty programs with points, travel rewards, and statement credits directly within their own apps.

The offering builds on Rain’s 2025 acquisition of rewards platform Uptop and is another example of fintech infrastructure providers expanding beyond payments into adjacent services like loyalty, identity, fraud prevention, and treasury management.

As stablecoin card programs mature, providers are increasingly competing on customer engagement and retention, making rewards and other value-added services essential rather than optional features.

Stablecoin infrastructure platform Rain launched Rewards this week, a new loyalty capability for its card issuing stack. With Rewards, partners running Rain’s card programs can offer rewards for their cardholders in a fully branded experience.

Rain was founded in 2021 and has since launched more than 100 programs on its stablecoin-powered payment infrastructure platform. The company allows partners to move, store, and use stablecoins instantly through global payment cards, rewards, on and off ramps, digital wallets, and cross-border rails. Rain’s cards work at more than 175 million merchant locations in over 220 countries and territories.

The new Rewards capability is available to help every Rain partner compete with traditional fiat programs that have built loyal customer bases that drive higher spend. Just as with traditional card programs in the fiat realm, partners set the program name, define earn rates, and configure rewards redemption at the program level. The redemption experience for end customers is built into the partner’s app. Customers can apply points to a statement balance or redeem them through a white-labeled travel portal for hotels and flights. Rain plans to add more redemption offers soon.

“Card programs that win today are the ones that give people a reason to keep spending, and rewards have always been one of the most reliable ways to do that,” said CEO and Co-Founder Rain Farooq Malik. “What our team has built lets any partner launch a loyalty program that feels like theirs. The economics and the branding are entirely in their hands, and Rain has removed the integration work and vendor overhead that has historically kept rewards out of reach for so many programs.”

Powering the new Rewards program is Rain’s 2025 acquisition of onchain rewards platform Uptop. At the time, the deal signaled Rain’s intention to expand beyond payments infrastructure and into customer engagement tools. Rather than treating rewards as an add-on service, Rain is integrating loyalty directly into its platform so that stablecoin card programs can offer many of the same experiences that consumers have come to expect from traditional credit and debit card products.

Rain’s acquisition of Uptop is another example of the growing appetite among fintech infrastructure providers to own more of the services that sit adjacent to payments. Rather than acting solely as transaction processors, infrastructure companies are increasingly building or acquiring capabilities such as rewards, identity, fraud prevention, stablecoin settlement, and treasury management. The strategy helps providers capture a larger share of potential revenue while making their platforms more difficult for customers to replace.

The launch comes as the stablecoin card market is starting to form its own identity. Early crypto card programs differentiated themselves through access to digital assets, but they also need to compete with traditional card issuers on customer experience, engagement, and retention. As stablecoin-powered payment products become more mainstream, features like rewards, travel perks, and loyalty programs are likely to become table stakes rather than differentiators.

The announcement follows a successful beta with Avalanche Card, a crypto-backed Visa card that allows users to spend their USDC and AVAX stablecoins anywhere Visa is accepted. During the trial, cardholders enrolled in the Rewards program spent 25% more than those without it.

Photo by Cihan Yüce

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