rewrite this title Personetics and Atomic Partner to Help Banks Measure Deposit Growth – Finovate

Cognitive Banking Platform Personetics and embedded financial connectivity specialist Atomic recently announced a new partnership. The two companies will deliver a native, end-to-end solution for contextual direct deposit and billpay switching that sits within the digital banking experience. The new capability will enable banks to use transaction intelligence to identify the right customers and financial moments and then design, trigger, execute, and measure switching journeys within a single platform. Translating intelligence into action and action into meaningful outcomes, the integration of Atomic will expand the capabilities of the Personetics platform to include embedded, context-driven switching journeys that boost both deposit growth and share of wallet.

“By partnering with Personetics, we’re enabling banks to bring highly relevant, real-time insights into everyday banking experiences, and seamlessly turn those insights into financial action,” Atomic Co-founder and CEO Jordan Wright said. “Together, we help banks deepen relationships while delivering measurable business outcomes.”

The goal of the Personetics/Atomic partnership is to empower banks to avoid the kind of gaps that can occur with existing deposit switching solutions. In a statement, the companies noted that many current options lack the context required in order to engage the right customers at the right moment, instead delivering generic, fragmented campaigns. These solutions also often suffer from reliance on disconnected tools that add friction and make conversions more challenging. Furthermore, this makes it harder for banks to understand the connection between switching initiatives and measurable business outcomes. In contrast, the collaboration between Personetics and Atomic closes these gaps by combining transaction intelligence with seamless execution and closed-loop measurement in a single platform.

“Atomic’s capabilities are a natural fit with our Cognitive Banking vision and our open platform roadmap, enabling banks to move beyond insights to deliver contextual financial actions that drive measurable business outcomes,” Personetics CEO Udi Ziv said.

Atomic made its Finovate debut at FinovateFall 2021 and most recently demoed its technology at FinovateSpring 2024. At FinovateSpring, the Salt Lake City, Utah-based fintech demonstrated how its PayLink solution simplifies subscription management by enabling users to manage their recurring payments and subscriptions from within their preferred bank or financial institution. Founded in 2019, Atomic enables financial institutions to offer a range of next-generation banking products including subscription management, direct deposit switching, payment switching, and bill optimization.

Founded in 2010 and headquartered in New York, Personetics most recently demoed its technology at FinovateFall 2016. The company’s Cognitive Banking Platform empowers banks to leverage data to respond swiftly and dynamically to customer needs. The platform provides relevant and timely insights that help consumers make smarter decisions to achieve financial wellness and reach their goals. Designed to help financial institutions boost customer engagement and sales, grow and retain deposits, support small businesses, and convert transaction data into insights and action, Personetics’ technology is used by banks and financial institutions in 35 markets around the world, supporting 150 million active monthly users.

Photo by Joslyn Pickens

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