rewrite this title Paris Saint-Germain Announces It Has Added Bitcoin to Its Reserves

French football club Paris Saint-Germain (PSG) has announced at the Bitcoin 2025 Conference that it has added Bitcoin (BTC) to its treasury reserves—becoming the first sports club in the world to do so.

The announcement came shortly after GameStop revealed it had purchased $512 million worth of BTC, while Bitcoin continues to trade about 5% below its recent all-time high (ATH).

The French football giant PSG made the announcement during the Bitcoin 2025 Conference held in Las Vegas, marking a historic move for the sports industry.

This makes PSG the first football club or sports organization globally to adopt Bitcoin as a treasury asset.

Currently the Ligue 1 champion, PSG is also set to compete in the UEFA Champions League final next week in Munich.

Par Helgosson, head of PSG Labs, stated:

“Last year, we recorded Bitcoin on our balance sheets. We took our fiat reserves and allocated them to Bitcoin. It is still held on our books, and as one of the largest clubs in the world, we are the biggest player in the sports ecosystem to do this.”

A spokesperson for the club emphasized that nearly 80% of PSG’s 500 million global fans are under the age of 34, making the club and its stakeholders more inclined to embrace this next-generation financial trend.

Earlier this week, the publicly traded U.S. company GameStop disclosed a major Bitcoin acquisition, becoming the 13th largest institutional BTC holder. Other Bitcoin-friendly entities like Strategy and Metaplanet have also continued to add BTC to their balance sheets.

This month marks an unprecedented milestone in corporate Bitcoin adoption, as BTC reached an all-time high of $111,800 last week. However, due to whale profit-taking, Bitcoin has dropped more than 5% since that peak.

As of 13:30 (TSI) today, the leading cryptocurrency has fallen more than 2%, trading around $105,700.

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