Founders of Ben & Jerry’s, Jeni’s, and Malai partner with MoveOn to “Scoop the Vote”
SEE OUR STOPS AND ICE CREAM RAFFLE AT MOVEON.ORG/SCOOP
WASHINGTON, D.C. – As reported in USA Today, MoveOn Political Action will kick off a get-out-the-vote “Scoop the Vote” tour on September 16, where they will travel to key swing states and districts in an ice cream truck handing out free ice cream with special guests in their continued efforts to reach and engage voters. Throughout this tour, MoveOn is engaging in various partnerships at the local and national level to increase their impact. They are partnering with Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield, to raffle off free, limited-edition, autographed pints of Kamala’s Coconut Jubilee. MoveOn is also excited to announce they will be collaborating with Jeni Britton, founder of Jeni’s Ice Creams, and Malai Ice Cream in New York City on the tour.
Following a kickoff event featuring Cohen and Greenfield in Philadelphia on September 16, the start of early voting in Pennsylvania, MoveOn’s Scoop the Vote Tour will include stops in more than 20 cities in battleground states, with rallies held in Michigan, Wisconsin, Arizona, and Nevada. In addition to free ice cream and other freebies, the tour will feature elected officials, activists, and other special guests. At each stop, MoveOn will help attendees make a plan to vote by November 5 and show voters how they can help get their friends and family to vote.
“Excitement and joy are on our side right now, but we cannot lose sight of how close this election will be. A few thousand votes will decide whether we live under a democracy with Kamala Harris or a dictatorship with Donald Trump,” said MoveOn Political Action Executive Director Rahna Epting. “MoveOn’s Scoop the Vote Ice Cream Truck Tour will meet voters where they are and help mobilize our communities to defeat Trump once and for all this fall.”
“You can lick and say you care all you want, but if you’re not going for the big scoop— to get registered and vote— at the end of the day, all you’ve got is some drips down your shirt. Go big. Scoop the vote,” said Ben Cohen, activist and co-founder of Ben & Jerry’s.
“We love ice cream and we love MoveOn—because MoveOn’s members are always working hard for the change we care about. MoveOn members are tireless—so if we can help make the hard work of improving our country a little sweeter, why not?” said Jerry Greenfield, activist and co-founder of Ben & Jerry’s.
You can find MoveOn’s Scoop the Vote marquee tour stops below and the full schedule here. Please email press@moveon.org with interview inquiries and the full tour schedule.
Philadelphia, PA – September 16
Ann Arbor, MI – September 28
Madison, WI – October 5
Phoenix, AZ – October 10
Las Vegas, NV – October 16
MoveOn will serve a variety of electorally-themed ice cream flavors that include, “Unburdened by What has Vanilla Bean,” “Inauguration Celebration Birthday Cake,” “Fight For Our Rights Sorbet,” and “MoveOn Mobilizer Milk Chocolate.” They are also collaborating with local scoop shops along the tour. Additionally, MoveOn has partnered with Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield to raffle off free, limited-edition pints of Ben’s Best “Kamala’s Coconut Jubilee ice cream.” Tour attendees can enter to win at each tour stop or online.
The Scoop the Vote tour will support the organization’s $32 million 2024 election program, which aims to persuade and mobilize infrequent “surge” voters in key districts to vote for Democrats up and down the ballot.
More information on the Scoop the Vote Tour can be found at DeFi Daily News.
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MoveOn is celebrating 25 years of people-powered progress this year. For more than a generation, MoveOn has built independent political power and mobilized the left to elect Democrats and enact progressive change. MoveOn is a bulwark against the radical right, channeling our collective voices to drive progressive foreign policy, protect democracy, and advance justice for all.
**In conclusion**, the “Scoop the Vote” tour by MoveOn, partnering with ice cream industry leaders like Ben & Jerry’s, Jeni’s, and Malai, is a creative and engaging way to connect with voters and encourage political participation. By combining the love for ice cream with the importance of voting, MoveOn is making civic engagement fun and accessible. Let’s all remember to scoop the vote and make our voices heard for a better future!
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