Spravato, the ketamine-derived nasal spray from Johnson & Johnson, was once seen as a long shot. It was difficult to deliver, heavily regulated and slow to catch on. Find out how it became a billion-dollar drug and part of a new model for treating depression.
Watch more mini documentaries from Bloomberg: https://www.youtube.com/playlist?list=PLGaYlBJIOoa_EzzMpticURNR29AiQi10v
The $1.7 Billion Trip: https://www.bloomberg.com/features/2026-jjs-spravato-psychedelic-blockbuster-drug/
How J&J leveraged insurance to turn Spravato into a blockbuster depression drug.
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